I composed a song today. Chance are you know the tune; try singing along with me:

Oh where, o where did my coffee cup go?
O where, O where can it be?
My brain is fogged and my wits are slow —
I need more caffeine in me!

And of course, as soon as I’d sung this little ditty, I found my coffee cup.  In the last place I looked, no less.

I think we grossly underestimate the importance of folk magic — ditties, rhyming quatrains, songs, and so on — in the work of re-enchanting the world.